The formula is a color reiteration of the brand’s best-selling SoftSculpt Transforming Skin Enhancer that includes the skincare ingredient hyaluronic acid, which is known for its hydrating and plumping benefits. The Soft Pop Plumping Blush Veil from celebrity makeup artist Mario Dedivanovic's namesake comes in six highly emollient cream shades to enhance cheeks in a buildable veil of color. The product can get onto the walls of the packaging easily.